Snowball Analytics (link here) is a tool that markets itself as a “Simple and Powerful Portfolio Tracker” with “automated dividend tracking”.
I don’t remember when or where I first kicked the tires of this tool but I figured I’d give it another look. I’m only using the free version of Snowball, since my multi-asset tracker tracks my portfolio and also I don’t really care about dividends.
Startup
Snowball gives you full access to all its feature set for 2 weeks so you can really see if it’s worth paying for. That’s a plus in my view. But even the free version allows you to manually create a single portfolio with up to 10 holdings in it. All the paid-for versions include direct connection to your brokerage, and the ones I’m most familiar with (Questrade and Wealthsimple) are both supported.
For fun, I created a public portfolio that’s sort-of1 based on the percentages in my June 2026 portfolio update. You can see it here. What you see on these public portfolio pages is similar, but not identical, to the screens shown if you create your own login.
Dashboard
Gives a high level overview of what’s going on in the portfolio: what it’s worth, how much you made today/all time, and, atypically, Passive Income aka yield.

One weird thing Snowball does is insist on putting your assets into “Categories” which you can define yourself or let it assign them automatically. It doesn’t really know what to do with ETFs and so it classifies them all as “Funds”, which is about as helpful a category as “Unclassified”. I flagged this with support, but I don’t really expect much. If you click through the pie charts, it does show what’s underneath, so this is mostly a cosmetic issue.

Also shown on the dashboard are the timing and predicted value of future dividend payments, which is nice.

Dividend tracking
Here we see what Snowball’s focus is. The dividend screen is quite comprehensive, and will warm the heart of the dividend-focused investor. I can’t really comment if the numbers presented on this screen are sufficient for that audience. My portfolio focus is on absolute growth, and I’m completely indifferent as to whether that growth comes from dividends or unit price appreciation.

Analytics
Here you have a bunch of views of the makeup and performance of your loaded portfolio. For the holder of all-in-one ETFs, these pages are a mixed bag of helpful and not-helpful. On some screens, Snowball isn’t able to look deeply enough into what’s actually inside an all-in-one and thus produces unhelpful results. For example, I know my portfolio is 80% equity. Snowball has other ideas, especially when it comes to Canadian ETFs:

There’s problems here:
- XGRO/XEQT/HXT are missing asset classes. Their percentages don’t add up to 100%
- A lot of Canadian all-in-one ETF asset classes are classified as “Other”, which is wrong. XGRO (for example) should line up exactly as AOA does, with 80% stocks and 20% bonds, more or less. For XGRO, the bond percentage is right, but the other 80% is suspect.
- XIC/VFV/HXT are 100% Canadian equity, but Snowball seems lost here.
The performance widget seems to be a lot better; here you can backtest your portfolio against a bunch of benchmarks. Unfortunately, none of the included benchmarks includes bonds, but you can see how my portfolio stacks up against a global equity pool, namely the MSCI World index:

I did see a few problems here, too:
- Not all of my portfolio holdings have been around for (for example) 5 years. So how is the tool generating 5 year return charts?
- When you select “all” as a timeframe, my portfolio shows a one year performance. Puzzling.
The fact that my portfolio lags the MSCI World is unsurprising since my portfolio has 20% bonds, and the MSCI World has none. Bonds add stability to a portfolio at the expense of growth. Sometimes I wonder if that stability is really worth it.
Conclusion
Snowball, like many tools, struggles with understanding what’s actually inside an all-in-one ETF like XEQT or XGRO. For me, that sort of shortcoming is a deal-breaker. If you were a holder of individual stocks that cared about passive (dividend) income, it might be worth your time.
What do you think? Let me know at comments@moneyengineer.ca!
- “sort of” because I have more than 10 holdings in my portfolio. I got most of them, and scaled it to start as a 100k CAD portfolio. ↩︎






