Investment basics: Asset Allocation

We’ve talked about asset allocation / asset classes before in this space, most recently here. But while watching a recent post1 from one of my favourite experts, The Loonie Doctor2, it occurred to me that it might be helpful to start right from the beginning.

And to me, that beginning is understanding WHAT to invest in. Broadly speaking, you can choose between three categories: “Equity”, “Bonds” and “Cash”.

“Equity” refers to stocks of publicly traded3 companies. Owning stock means you own a piece of the company you invest in. This allows you to collect dividends if and when the company pays them out. If the company fails/goes bankrupt, the stock becomes worthless.

“Bonds” are essentially loans to companies or governments4. When you buy a bond, you’re buying into a stream of interest payments that stop when the bond is paid off. If a company who issued the bond fails/goes bankrupt, bond holders legally get first dibs on whatever assets remain in an effort to get their money back, but it’s possible that there isn’t anything left to fight over. Bonds can be fully paid off in various timeframes, from very short (30 days) to very long (20 years).

Cash” is the money that’s left. Cash can be invested in things like high interest savings accounts, GICs/Term Deposits, Treasury bills (aka T-Bills), or stuffed under a mattress5. There is definitely a grey area between “Cash” and “Bonds” since both involve lending money to an entity. Shorter duration loans are more cash like. Lending to governments and large corporate entities (like banks, which is what you’re doing when you buy a GIC) is more cash-like. Money under a mattress is absolutely cash, albeit not really an investment at that point.

Using the data tabulated here, you can build a chart like the one below to see how much the $1000 investment you made in each of these categories would be worth 50 years later6.

The chart shows that Equities outperform Bonds and Cash by a wide margin when looking at an investment time period of 50 years. Bonds also outperform Cash substantially.
Historical returns for Canadian equities, bonds, and cash (as of December 2024)

Looking at this chart, it should be reasonably obvious that equities, represented here by Canadian Stocks, over time, generate the best bang for your invested buck. The “over time” phrase is very important, because otherwise, one could rightly ask, “why would anyone ever invest in anything other than stocks?”. The reason is volatility — in any given short time period, your returns could look very, very bad indeed. Just one example (of many) — the TSX has LOST money in 3 of the last 10 calendar years per https://en.wikipedia.org/wiki/S%26P/TSX_Composite_Index.

Bonds, generally speaking7, have a much steadier and predictable return, often uncorrelated with stocks. When stocks go up, bonds often move in the opposite direction. And cash, well, its benchmark is the inflation rate. If cash is returning the inflation rate8, then at least you’re standing still.

In my investment portfolio, my target allocations are 80% Equity, 15% Bonds, 5% Cash. Using products like all-in-one ETFs and my handy-dandy multi-asset tracker spreadsheet make this relatively easy to track. In my next post, I’ll show how to identify ETFs in each of the categories.

  1. Which provides further justification that using all-in-one ETFs is really the best approach. ↩︎
  2. Which, while positioning itself as being for doctors, has a ton of useful information for those of us who are not physicians as well. ↩︎
  3. And of course it is possible to buy stock in private companies (so-called private equity) but since I don’t know very much about that world, I figured I’d keep it simple and just talk about things that are available to the general public. ↩︎
  4. And the financial stability of those companies and governments can vary a lot. That’s where bond rating services can point you to higher quality entities (with a low risk of not paying) or lower quality entities (with a higher risk of not paying, but a better interest rate — the bottom of the barrel here are called “junk bonds”). ↩︎
  5. AKA “the chequing account of most major banks”, which don’t pay any interest ↩︎
  6. For “Canadian Stocks” this is the TSX Composite index (former name: TSE 300). “Canadian Bonds” is 10 year Government Bonds. ↩︎
  7. Let’s forget 2021-2 ever happened to the bond market. ↩︎
  8. And it doesn’t always do so! ↩︎

How I think about investing: Asset classes

Passive investing while ensuring good diversification has been my strategy for decades. But how do I define “diversification”? For me, it’s always been about paying attention to how much of my total portfolio was invested in each of five1 asset classes and keeping them aligned with my targets:

  • Cash or cash equivalents
  • Bonds2
  • Canadian Stocks
  • US Stocks
  • International Stocks3

I got this idea from my last financial advisor who provided me with a lovely Cerlox4 bound annual report showing me how hard they were working on my behalf5. The report included a pie chart of how my investments broke down. This is what that pie chart looks like in my portfolio this morning:

Retirement portfolio by asset class, March 28, 2025

This pie chart has been my guiding principle: have a target percentage for each asset class in mind, and adjust your portfolio as needed to keep the percentages in line. This simple principle has been adopted by so-called asset allocation ETFs aka “all-in-ones” like (my personal favourites) XGRO6 and AOA7.

But are these even the right asset classes? Where are REITs8? Where’s precious metals? Where’s Bitcoin9? What’s your bond duration? Do you have enough exposure to high-growth geographies?

Short answer: just like I’m too lazy to pick stocks, I’m too lazy (and not smart enough) to pick a “winner” of a given asset class. The “periodic table” of investment returns by asset class is a must-read for DIY enthusiasts out there: https://themeasureofaplan.com/investment-returns-by-asset-class/ (go ahead, take a look, I’ll wait).

The folks at Measure of a Plan agree that trying to figure out the “hot” asset class is a very difficult task:

It’s no easy feat to pick the winner in a given year. The asset class rankings appear to be randomly tossed about over time, with the top performer in one year often falling down to the middle or bottom of the table in the next year.

https://themeasureofaplan.com/investment-returns-by-asset-class/

By keeping an eye on the pie chart, and shifting investments to align with my targets, I’m never at risk at being overweight in any one asset-class, and beaten-down asset-classes naturally get more funds to get the percentages right. It’s naturally causing “buy low, sell high” behaviour.

So: what about the asset classes I’m using? Are 5 asset classes too many? Too few? I don’t know. “Good enough” is sort of my philosophy in the spirit of trying to keep things simple.

The spreadsheet I’ve used to help me track my portfolio breakdown is found here. In future posts, I’ll talk a bit about how to make it work for you.

  1. For a long time, “cash” was not part of the consideration. Leading up to retirement, I started to carry a 5% cash weighting to help cushion market swings. ↩︎
  2. In years past, I did try to keep track of short-term versus mid-term versus long-term bonds. I gave up on that. ↩︎
  3. In years past, I did try to keep track of developed markets versus emerging markets. I gave up on that. ↩︎
  4. I had to look up how this was spelled. https://www.collinsdictionary.com/dictionary/english/cerlox ↩︎
  5. The fact that this report looked the same as the reports generated by two other advisors led me to the conclusion that my hard working advisor was perhaps being assisted by commercial software. ↩︎
  6. Overview of XGRO’s asset allocation strategy: https://www.blackrock.com/ca/investors/en/literature/product-brief/ishares-core-etf-portfolios-brochure-en.pdf ↩︎
  7. Overview of AOA’s asset allocation strategy: https://www.ishares.com/us/literature/product-brief/ishares-core-esg-allocation-brief.pdf ↩︎
  8. My first list of asset classes prepared circa 20 years ago did include REITs but I dropped that class, figuring (perhaps incorrectly) that the bond portion of the portfolio was good enough. Doing a bit of digging, I see that both AOA and XGRO hold REITs, and both consider them “equity” investments. ↩︎
  9. It’s actually obligatory for any article on investing to mention one (or more) cryptocurrencies, and/or one (or more) meme stocks 😉 ↩︎