Tag: rbc

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What companies are in my retirement portfolio?

RobHLeave a comment

I cover what I hold in my retirement portfolio every month (latest update is here), but as you can see, I only hold ETFs. What’s underneath the ETFs? Let’s take a look!

Calculating this is straightforward:

  1. Use the percentages I have of each ETF from the June update
  2. Look at the “Holdings” section of ETF or in the case of AOA/XGRO/XEQT, “Aggregate Underlying Holdings”1 and write down the percentages of each stock. I stopped when I accounted for 20% of each ETF.
  3. Multiply (1) by (2) and add them all up.

By doing this exercise, I can now account for the 20 companies that make up 20% of my retirement portfolio:

These 20 companies are really the tip of my personal investment iceberg — my aggregate retirement portfolio has at least 32,000 holdings, since that’s what’s actually inside AOA, the one ETF I own with the most holdings2. But the fate of these 20 companies will have an outsized influence on the overall performance of the portfolio. The only surprise for me is that there is only one company outside North America in the list. I would have expected one or two more.

It will be interesting to see what kind of differences I see once I complete kicking USD out of my retirement portfolio and go back to a list of only seven magnificent ETFs. I’m not sure there will be big changes, given that I’m keeping my asset allocations constant throughout, but I’m expecting some differences3. We’ll see come January 2027, I guess.

Just for fun, and given my recent article on the SpaceX IPO, I wanted to know how much I held of that particular company. AOA hasn’t included it yet4, but XGRO and XEQT have already. As of June 30, 0.02% of my portfolio is invested in SpaceX.

  1. In most cases, as of June 30. VFV only shows to May 30. ↩︎
  2. XGRO has 22000, for reference. I think the extras in AOA come mostly from fixed income (bond) products since they have broader geographic coverage. ↩︎
  3. The biggest changes won’t be visible since they occur in the bond side of my holdings. AOA and XGRO have very different approaches to this part of the market, but as it’s only 15% of my retirement holdings, they don’t show up as a “top” holding in my retirement portfolio . ↩︎
  4. And won’t until SpaceX is profitable. AOA includes IVV, which is an S&P 500 index fund, and the S&P 500 requires companies to be profitable before inclusion in that index. ↩︎

Online brokerage promos: when does the gravy train end?

RobH6 Comments

Online brokers are busily throwing money around to attract new customers; a quick search reveals many active promotions as I write this from Webull Canada, RBC, TD, QTrade, Wealthsimple….All of it has a bit of “if this seems too good to be true, it probably is” flavour to it.

I asked this same question on Reddit and the consensus seemed to be that this is the new normal in the online brokerage world, just like it’s normal for telcos/cablecos/ISPs to throw around big discounts in order to steal customers from one another.

But yet, I feel a little uneasy how money for nothing has become the norm. For DIY investors like me, it’s hard to see how my providers make any money off of me. I did a bit of research into the best proxy I could think of…Robinhood.

As I mentioned in a previous post, Robinhood is now part of the S&P 500 lineup; this is no fly-by-night company. Their quarterly results are public, and it was quite illuminating. Robinhood’s most recent quarter’s results are shown below.

Robinhood revenue sources: Source Robinhood Q2 2025 Earnings Presentation

So it looks pretty straightforward; revenue is coming from three sources, and their average revenue per user (ARPU) is a pretty healthy $151 dollars. Let’s look a bit further:

  • Transactions: Options trading and Crypto trading make up the bulk of the revenues here, but roughly 15% of their transaction revenue comes from basic equity trades ($66M in Q2’25).
  • Interest: a large chunk of this is interest made from margin ($114M in Q2’25), but a growing percentage comes from credit card interest charges.
  • “Other”: not elaborated further, but it’s small, so we can ignore it. Perhaps this accounts for the revenue from their 3.5M “Robinhood Gold” subscribers1

The transaction revenue was surprising to me since equity trades are free on Robinhood, yet they are still finding a way to make money. Further reading indicates that the exchanges are sharing some of their bid/ask spread revenue with Robinhood, which seems like a win/win/win: Robinhood makes a tiny bit of revenue on each trade, the exchange gets more volume which allows them to make more spread revenue, and the customer gets free trades2.

Robinhood transaction revenue: Source Robinhood Q2 2025 Earnings Presentation

So, assuming the Wealthsimples and Questrades of the world are following Robinhood’s lead, they are making money off of me every time I place a trade. (Sorry, I don’t trade options, I don’t trade crypto, I don’t trade on margin, and I don’t run a balance on any credit card I use). Since switching to Questrade (and getting free trades) I can tell you that my own behaviour has changed; I have always hated seeing non-productive cash in any of my accounts, and so with free trades, I can freely buy one share of something to clean up the last dribs of cash I may have in any given account. My “getting paid in retirement” strategy also requires a monthly flurry of trades (see the details here).

All this to say I feel less uneasy about the free money being thrown around; Canada’s online brokerage community seems to be following a successful playbook:

  • Get lots of customers, even if you have to pay them to get on board
  • Expand your offers, especially profitable offers, and entice as many of your army of fans to use them (crypto, margin trading, options trading, credit cards, subscription offers)
  • Invest just enough in your platform to not lose too many clients; switching online providers can take a lot of work (I know, I did it: read more here)

So my advice is to absolutely take advantage of the free money out there and enjoy the gravy!

  1. Perhaps serving as the inspiration for Questrade Plus? ↩︎
  2. Not everyone thinks this is a great idea ↩︎