Tag: wealthsimple

New Wealthsimple Developments

RobHLeave a comment

Wealthsimple is a broker who holds some of my retirement assets1. They had a “For Nerds Only” (recording here) event on October 22 where they announced a bunch of new features. The most exciting development for me was the pending availability of Norbert’s Gambit. Here’s my take.

$0 Options

Of no personal interest to me as I don’t trade them. There are an increasing number of ETF products that use “Covered Call” strategies in an effort to eke some (or more) yield out of held equities, but I don’t bother with products like that2. I like my investments simple.

Trade Gold; Crypto trading fees reduced

I lump these two together since I have the same amount of interest in both of these developments: none. Although people have made huge profits on gold and crypto, I’d rather make money off of companies that make things or provide services.

Direct Indexing

An interesting product that allows you to buy into the entire index3 (TSX all-cap4 or S&P 5005) and hold individual stocks. The main benefit of this is automated tax-loss harvesting which should reduce your tax bill in a non-registered account. The idea is logical, but it will come down to how well it is executed — how closely will Direct Indexing actually track the underlying index, and how much tax savings can be realized? The benefit will have to be more than the 0.5% MER being charged for investing in the index this way. Of possible interest in a non-registered account, but not otherwise. I’m not actively adding to my non-registered investments, so I don’t think this is for me either, although I’ve often wondered about how many stocks you actually have to hold in order to get “close enough” to the performance of the TSX 60 / S&P 500.

Dedicated Wealth Management

Sounds like an offer ripped from the pages of CIBC, BMO, or RBC. Dedicated advisors, tailored advice. Wealthsimple’s differentiator appears to be in the fee structure. From https://www.wealthsimple.com/en-ca/advice:

Our fees start at 0.75% and drop to 0.4% for clients who have $10M or more with us.

https://www.wealthsimple.com/en-ca/advice FAQ

I am not a fan of percentage-of-net-worth-based wealth management. It implies that larger portfolios are more complex. Anyway, this might be the kind of offer future, less-capable-me might be interested in, but at the moment, no thanks.

“Coming Soon”

The other features announced on the event are not available yet. But here’s a view all the same:

  • Summit Portfolio: sounds like a robo-advisor that also includes private equity. Since I like my investments to be liquid, this is another development that doesn’t really interest me.
  • Retirement Accelerator: cheap loans to help you with RRSP contributions. Leveraged investing doesn’t fit my risk profile, and, oh, by the way, I’m already retired 🙂
  • Norbert’s Gambit: This is something I use all the time given that i have a large amount of USD holdings in my retirement portfolio. The best thing about the Wealthsimple webinar is that they actually trotted out Norbert6 himself to talk about it! This is one feature missing from the Wealthsimple portfolio that was a “must have” for me given my current holdings.
  • AI Trading Features, Advanced Options Strategies: Yawn.

Wealthsimple continues to be a broker I like to watch as they keep the new features rolling out. They are still not a serious contender to be my #1 broker until they support self-directed spousal RRIFs, something they inexplicably still lack.

  1. Mostly because of the DPSP debacle and the fact I needed a new Macbook. ↩︎
  2. You can read a bit more here: https://www.proshares.com/browse-all-insights/insights/covered-call-etfs-the-myth-of-downside-protection ↩︎
  3. On the webcast, it sounded more like they held “a representative sample” of these indices, which makes sense to me; you couldn’t hold ALL the members of the index AND do tax-loss harvesting at the same time. Their FAQ at https://www.wealthsimple.com/en-ca/portfolios/direct-indexing confirms this. ↩︎
  4. VCN is an ETF that holds the same index, as far as I can tell. ↩︎
  5. VFV is an ETF that holds the same index priced in CAD. IVV is the same index priced in USD. I presume the Wealthsimple product is traded in USD, but they don’t explicitly say. ↩︎
  6.  Norbert Schlenker, to be precise. ↩︎

News: Wealthsimple ends cashback on prepaid Mastercard

RobHLeave a comment

Wealthsimple’s prepaid Mastercard (aka the Cash Card) has stopped offering cashback on purchases, effective October 2nd, 2025. Don’t confuse this with Wealthsimple’s Visa card, which is an actual credit card, and still offers a nice 2% cashback reward.

I’ve been a fan of Wealthsimple’s prepaid Mastercard for a while now. I wrote about it over here. My favourite feature of this prepaid Mastercard is that it does not charge the usual 1.5% foreign exchange fees most other credit cards bury in their transaction costs.

The demise of the 1% bonus isn’t a deal-breaker for me but it was nice while it lasted. The card is also noteworthy because it permits ATM access globally with no fees. This isn’t a feature I’ve used, but it might be of interest.

I signed up for the waitlist for Wealthsimple’s Visa card when it was released, but the rollout has been v-e-r-y slow, and I’m still waiting for that to materialize1. Once I get my hands on one, I will have no incentive to use the prepaid card since the Visa card also offers no-charge foreign exchange AND 2% cashback on all purchases. That’s a great deal.

  1. About every third post on Reddit’s Wealthsimple sub is complaining about the slow rollout. ↩︎

Online brokerage promos: when does the gravy train end?

RobH3 Comments

Online brokers are busily throwing money around to attract new customers; a quick search reveals many active promotions as I write this from Webull Canada, RBC, TD, QTrade, Wealthsimple….All of it has a bit of “if this seems too good to be true, it probably is” flavour to it.

I asked this same question on Reddit and the consensus seemed to be that this is the new normal in the online brokerage world, just like it’s normal for telcos/cablecos/ISPs to throw around big discounts in order to steal customers from one another.

But yet, I feel a little uneasy how money for nothing has become the norm. For DIY investors like me, it’s hard to see how my providers make any money off of me. I did a bit of research into the best proxy I could think of…Robinhood.

As I mentioned in a previous post, Robinhood is now part of the S&P 500 lineup; this is no fly-by-night company. Their quarterly results are public, and it was quite illuminating. Robinhood’s most recent quarter’s results are shown below.

Robinhood revenue sources: Source Robinhood Q2 2025 Earnings Presentation

So it looks pretty straightforward; revenue is coming from three sources, and their average revenue per user (ARPU) is a pretty healthy $151 dollars. Let’s look a bit further:

  • Transactions: Options trading and Crypto trading make up the bulk of the revenues here, but roughly 15% of their transaction revenue comes from basic equity trades ($66M in Q2’25).
  • Interest: a large chunk of this is interest made from margin ($114M in Q2’25), but a growing percentage comes from credit card interest charges.
  • “Other”: not elaborated further, but it’s small, so we can ignore it. Perhaps this accounts for the revenue from their 3.5M “Robinhood Gold” subscribers1

The transaction revenue was surprising to me since equity trades are free on Robinhood, yet they are still finding a way to make money. Further reading indicates that the exchanges are sharing some of their bid/ask spread revenue with Robinhood, which seems like a win/win/win: Robinhood makes a tiny bit of revenue on each trade, the exchange gets more volume which allows them to make more spread revenue, and the customer gets free trades2.

Robinhood transaction revenue: Source Robinhood Q2 2025 Earnings Presentation

So, assuming the Wealthsimples and Questrades of the world are following Robinhood’s lead, they are making money off of me every time I place a trade. (Sorry, I don’t trade options, I don’t trade crypto, I don’t trade on margin, and I don’t run a balance on any credit card I use). Since switching to Questrade (and getting free trades) I can tell you that my own behaviour has changed; I have always hated seeing non-productive cash in any of my accounts, and so with free trades, I can freely buy one share of something to clean up the last dribs of cash I may have in any given account. My “getting paid in retirement” strategy also requires a monthly flurry of trades (see the details here).

All this to say I feel less uneasy about the free money being thrown around; Canada’s online brokerage community seems to be following a successful playbook:

  • Get lots of customers, even if you have to pay them to get on board
  • Expand your offers, especially profitable offers, and entice as many of your army of fans to use them (crypto, margin trading, options trading, credit cards, subscription offers)
  • Invest just enough in your platform to not lose too many clients; switching online providers can take a lot of work (I know, I did it: read more here)

So my advice is to absolutely take advantage of the free money out there and enjoy the gravy!

  1. Perhaps serving as the inspiration for Questrade Plus? ↩︎
  2. Not everyone thinks this is a great idea ↩︎

Cautionary Tale: Staying safe as a DIY Investor

RobHLeave a comment

A recent Globe and Mail article featuring a Questrade client who lost $70k from their investment account due to unauthorised access caught my eye. The article is behind a paywall, but I’m a subscriber and can gift you a link if you’re curious1.

This didn’t seem like a garden-variety incident; the victim seemed reasonably well-educated concerning cyber-security best practices, and the hack may have involved a compromised device. But there are steps we should all take to make it harder to fall victim to an attack.

Use Strong, Unique Passwords2

Don’t reuse them. Don’t think that by adding a random character to an existing password buys you safety. The best way to avoid reusing passwords is to not know any of them. You do this by using some sort of password manager3 that can generate long and complex passwords. Even a notebook in a locked cabinet is better than using “password”4.

Use Two Factor Authentication (2FA)

Most online brokers have some sort of two factor authentication you can enable, but it may not be mandatory. Turn it on. This is a second step added after you enter your password to make sure it’s you, since it’s based on something you have. Most brokers I’ve dealt with use SMS as a 2nd factor, but both Questrade and Wealthsimple offer the use of a separate authenticator app like Google Authenticator, Microsoft Authenticator, or Apple’s Passwords app. I prefer authenticator apps because they work with or without cell phone coverage. And the experts don’t much like SMS as an authentication method because it’s not that difficult to hack for the determined criminal.

Don’t “trust” devices

While it will considerably speed up the login process to your online broker if you “trust” a given device, I never do this. Trusting a device typically does things like render 2FA unnecessary, which becomes very dangerous indeed if the device itself has somehow become compromised.

Know how to contact your provider over the phone

Store their contact number so you can call them directly if you are at all suspicious of anything. This is far safer than absent-mindedly clicking a link received in an email or text message. And if you do get a call/voicemail from your provider, follow up quickly.

Add a Trusted Contact Person (TCP) to your account

The TCP is someone your provider is authorised to call if they have concerns about your account. I don’t know under what circumstances “concerns” are raised, but having one seems to me a better idea than not having one. A quick primer on TCP here. Your broker will have a process by which they can add a TCP, take advantage of it.

Got other tips for staying safe while investing? Drop me a line!

  1. Just drop a line to comments@moneyengineer.ca. ↩︎
  2. Or, if supported, use passkeys instead; I don’t know of any Canadian broker using them. ↩︎
  3. I use Apple’s native Password app but in my working life used Bitwarden. ↩︎
  4. The 4th most common password used, findable by brute force methods in less than a second, per https://nordpass.com/most-common-passwords-list/ ↩︎