Tag: wealthsimple

News: Wealthsimple ends cashback on prepaid Mastercard

RobHLeave a comment

Wealthsimple’s prepaid Mastercard (aka the Cash Card) has stopped offering cashback on purchases, effective October 2nd, 2025. Don’t confuse this with Wealthsimple’s Visa card, which is an actual credit card, and still offers a nice 2% cashback reward.

I’ve been a fan of Wealthsimple’s prepaid Mastercard for a while now. I wrote about it over here. My favourite feature of this prepaid Mastercard is that it does not charge the usual 1.5% foreign exchange fees most other credit cards bury in their transaction costs.

The demise of the 1% bonus isn’t a deal-breaker for me but it was nice while it lasted. The card is also noteworthy because it permits ATM access globally with no fees. This isn’t a feature I’ve used, but it might be of interest.

I signed up for the waitlist for Wealthsimple’s Visa card when it was released, but the rollout has been v-e-r-y slow, and I’m still waiting for that to materialize1. Once I get my hands on one, I will have no incentive to use the prepaid card since the Visa card also offers no-charge foreign exchange AND 2% cashback on all purchases. That’s a great deal.

  1. About every third post on Reddit’s Wealthsimple sub is complaining about the slow rollout. ā†©ļøŽ

Online brokerage promos: when does the gravy train end?

RobH5 Comments

Online brokers are busily throwing money around to attract new customers; a quick search reveals many active promotions as I write this from Webull Canada, RBC, TD, QTrade, Wealthsimple….All of it has a bit of “if this seems too good to be true, it probably is” flavour to it.

I asked this same question on Reddit and the consensus seemed to be that this is the new normal in the online brokerage world, just like it’s normal for telcos/cablecos/ISPs to throw around big discounts in order to steal customers from one another.

But yet, I feel a little uneasy how money for nothing has become the norm. For DIY investors like me, it’s hard to see how my providers make any money off of me. I did a bit of research into the best proxy I could think of…Robinhood.

As I mentioned in a previous post, Robinhood is now part of the S&P 500 lineup; this is no fly-by-night company. Their quarterly results are public, and it was quite illuminating. Robinhood’s most recent quarter’s results are shown below.

Robinhood revenue sources: Source Robinhood Q2 2025 Earnings Presentation

So it looks pretty straightforward; revenue is coming from three sources, and their average revenue per user (ARPU) is a pretty healthy $151 dollars. Let’s look a bit further:

  • Transactions: Options trading and Crypto trading make up the bulk of the revenues here, but roughly 15% of their transaction revenue comes from basic equity trades ($66M in Q2’25).
  • Interest: a large chunk of this is interest made from margin ($114M in Q2’25), but a growing percentage comes from credit card interest charges.
  • “Other”: not elaborated further, but it’s small, so we can ignore it. Perhaps this accounts for the revenue from their 3.5M “Robinhood Gold” subscribers1

The transaction revenue was surprising to me since equity trades are free on Robinhood, yet they are still finding a way to make money. Further reading indicates that the exchanges are sharing some of their bid/ask spread revenue with Robinhood, which seems like a win/win/win: Robinhood makes a tiny bit of revenue on each trade, the exchange gets more volume which allows them to make more spread revenue, and the customer gets free trades2.

Robinhood transaction revenue: Source Robinhood Q2 2025 Earnings Presentation

So, assuming the Wealthsimples and Questrades of the world are following Robinhood’s lead, they are making money off of me every time I place a trade. (Sorry, I don’t trade options, I don’t trade crypto, I don’t trade on margin, and I don’t run a balance on any credit card I use). Since switching to Questrade (and getting free trades) I can tell you that my own behaviour has changed; I have always hated seeing non-productive cash in any of my accounts, and so with free trades, I can freely buy one share of something to clean up the last dribs of cash I may have in any given account. My “getting paid in retirement” strategy also requires a monthly flurry of trades (see the details here).

All this to say I feel less uneasy about the free money being thrown around; Canada’s online brokerage community seems to be following a successful playbook:

  • Get lots of customers, even if you have to pay them to get on board
  • Expand your offers, especially profitable offers, and entice as many of your army of fans to use them (crypto, margin trading, options trading, credit cards, subscription offers)
  • Invest just enough in your platform to not lose too many clients; switching online providers can take a lot of work (I know, I did it: read more here)

So my advice is to absolutely take advantage of the free money out there and enjoy the gravy!

  1. Perhaps serving as the inspiration for Questrade Plus? ā†©ļøŽ
  2. Not everyone thinks this is a great idea ā†©ļøŽ

Cautionary Tale: Staying safe as a DIY Investor

RobHLeave a comment

A recent Globe and Mail article featuring a Questrade client who lost $70k from their investment account due to unauthorised access caught my eye. The article is behind a paywall, but I’m a subscriber and can gift you a link if you’re curious1.

This didn’t seem like a garden-variety incident; the victim seemed reasonably well-educated concerning cyber-security best practices, and the hack may have involved a compromised device. But there are steps we should all take to make it harder to fall victim to an attack.

Use Strong, Unique Passwords2

Don’t reuse them. Don’t think that by adding a random character to an existing password buys you safety. The best way to avoid reusing passwords is to not know any of them. You do this by using some sort of password manager3 that can generate long and complex passwords. Even a notebook in a locked cabinet is better than using “password”4.

Use Two Factor Authentication (2FA)

Most online brokers have some sort of two factor authentication you can enable, but it may not be mandatory. Turn it on. This is a second step added after you enter your password to make sure it’s you, since it’s based on something you have. Most brokers I’ve dealt with use SMS as a 2nd factor, but both Questrade and Wealthsimple offer the use of a separate authenticator app like Google Authenticator, Microsoft Authenticator, or Apple’s Passwords app. I prefer authenticator apps because they work with or without cell phone coverage. And the experts don’t much like SMS as an authentication method because it’s not that difficult to hack for the determined criminal.

Don’t “trust” devices

While it will considerably speed up the login process to your online broker if you “trust” a given device, I never do this. Trusting a device typically does things like render 2FA unnecessary, which becomes very dangerous indeed if the device itself has somehow become compromised.

Know how to contact your provider over the phone

Store their contact number so you can call them directly if you are at all suspicious of anything. This is far safer than absent-mindedly clicking a link received in an email or text message. And if you do get a call/voicemail from your provider, follow up quickly.

Add a Trusted Contact Person (TCP) to your account

The TCP is someone your provider is authorised to call if they have concerns about your account. I don’t know under what circumstances “concerns” are raised, but having one seems to me a better idea than not having one. A quick primer on TCP here. Your broker will have a process by which they can add a TCP, take advantage of it.

Got other tips for staying safe while investing? Drop me a line!

  1. Just drop a line to comments@moneyengineer.ca. ā†©ļøŽ
  2. Or, if supported, use passkeys instead; I don’t know of any Canadian broker using them. ā†©ļøŽ
  3. I use Apple’s native Password app but in my working life used Bitwarden. ā†©ļøŽ
  4. The 4th most common password used, findable by brute force methods in less than a second, per https://nordpass.com/most-common-passwords-list/ ā†©ļøŽ

Passiv guide to investing

RobHLeave a comment

Passiv is a tool I was introduced to via my online broker of choice, Questrade1. As I mentioned elsewhere, Passiv’s main mission is offer an alternative to all-in-one ETF funds by automating trades to make sure your individual holdings support your overall target.

Anyway, Passiv is a nice add-on for me because it’s a way better way for me to see accounts for which my spouse has given me trading authority (it’s a real weakness of the Questrade platform). On one screen, I can see all the accounts in the retirement portfolio.

Anyway, since I use Passiv, I get the occasional email from them. Recently, they posted a blog called The Beginner’s Guide to Passive Investing which I think is a pretty good summary of my own approach to investing; it’s a pretty good article to share with a new investor, too. There’s lots we agree on:

  • Saving is different from investing (my view here)
  • Passive investing is the way to go (I own no individual stocks in my retirement portfolio)
  • You don’t need an advisor. We disagree on why. For me, it’s because there’s all-in-one ETFs. For Passiv, it’s because there’s Passiv šŸ˜‰
  • Invest consistently, and without thinking. Pay yourself first.

They end the blog with a section called How Do I Start Investing?, which has a lot in common with an article I wrote called Ok, Iā€™m ready to fire my advisor. What do I need to do? Let’s take a look at what I agree with and what I disagree with in that part of the article.

Open a Brokerage Account

Passiv seems to think there’s only two brokers out there, namely Wealthsimple and Questrade2. Given that the Passiv platform supports direct connections to these two brokers, this is somewhat understandable. But make no mistake, there’s plenty of other options out there. And what’s right for your neighbour may not be right for you. What broker to use will depend on a bunch of factors, and I talked about some of them here.

Set up Your Accounts

Yup, that’s something you need to do. I broke it down in some detail over here, since I switched brokers earlier this year. Since the target audience is new investors, non-registered accounts don’t get a mention here, but for many long-term investors, a non-registered account ends up being part of the mix. And RRIFs, of course.

Choose Your Investments

Passiv doesn’t have any use for all-in-ones (aka asset allocation ETFs) since that’s kinda core to what they offer. So while their recommendations are sound if you want to buy into the five funds they recommend3, it’s more complicated than it needs to be. For me, it’s a two-step process

Set up Passiv

It’s of course a bit self-serving, but a tool like Passiv is quite useful to track your allocations if you choose not to use an all-in-one. Or you can use a spreadsheet like I do.

Fund Your Account

If you’re transferring from some other financial services provider expect a lot of form filling. I documented some of the issues with transfers in a general sense here and specific to the RRIF holder here.

Buy Your Investments

No argument here; if you don’t actually invest, your money is just sitting idle. If you buy an all-in-one ETF, that’s one trade per account.

Automate and Chill

Yes, Passiv can in fact do trades on your behalf. (That’s an upcharge, though). A Passiv-run portfolio is possible4. All-in-one ETFs are also automated, since part of what they do is periodically rebalance their holdings automatically. In retirement, automation seems difficult. There’s a lot of steps to get paid.

In conclusion

Passiv’s blog is an excellent primer on how to get started; feel free to share it with your kids, colleagues and relatives. Just be aware that it promotes the Passiv approach which, if followed to its logical conclusion, requires a subscription to Passiv Elite — worth it, if that’s the direction you prefer.

  1. Like most online brokers, Questrade is good at some things, not so good at others. You can read my review here. ā†©ļøŽ
  2. They are both fine providers; I have accounts at both. And QTrade too, but that should be done by the end of 2025. Anyway, buying and holding ETFs is offered by all Canadian brokers. No need to limit yourself to just these two. ā†©ļøŽ
  3. Three equity ETFs for the Canadian (VCN), US (VFV), and International markets (VDU) and two bond ETFs covering the Canadian (VAB) and US (AGG) markets. Before I retired, I had a similar approach, but chose different ETFs. In retirement, I chose to simplify. ā†©ļøŽ
  4. Be mindful that trades executed in non-registered accounts generally have tax implications. ā†©ļøŽ